Abstract
This abstract is about content creation in media and newsrooms that includes a concise but accurate picture of the changes that are beginning. Primarily, we should recognize that the audience has turned to become the creator, which comes about as a result of the availability of social networks and this personal content consumption. Data analytics is one of the ways the media is used to serve different audience segments with content they can relate to. The article discusses substantive changes in news content creation patterns that media outlets and newsrooms gradually exhibit, particularly audience-centric approaches, multimedia storytelling, AI, authenticity, and community collaboration. The white paper explores the research and point of view on this matter, and it lays down the thought that converting to this new trend can be a tool for media to remain useful and effective in content production in the digital era.
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