Abstract
The article argues that the dialogue concerning international business (IB) should be pushed beyond the challenges of the field via the adoption of a paradigm shift. The author urges IB scholars to challenge themselves to focus on context and not put the traditional thinking of other disciplines first in their endeavors. The lack of a unique underlying IB theory and accepted IB methodology are considered the crux of the IB problem. The need for IB researchers to frame research that is consistent with the ideology of other fields is described as a method to be accepted by other fields.
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