Shift in Consumers Shopping Preferences from Offline to Online Amid Covid-19: A Study with Reference to Mumbra Region

Abstract

Shopping modes ……!!!! online or offline, Consumers have their own predilections. Quality, convenience, brand, touch modalities, satisfaction and delivery are some facets which relent the consumer either to shop offline or online. The adversity of COVID-19 cannot be expunged from the past. It has changed the outlook of society in every aspect. Precautionary means like social distancing, wearing masks, sanitization, washing hands frequently, avoid going out etc. have changed the entire life style of the people. E-Commerce has gradually been on rise since past years, and for the first time there is abrupt shift in shopping patterns from brick-and-mortar stores to online shopping. The shopping preferences of the consumers have shifted in a very indeterminate and unexpected way. This paper attempts to the study the factors that leads to plausible shift in the consumer shopping preferences caused due to the Covid-19 pandemic. Chi-square test has been used to analysis the statistical significance between selected variable and the shift of consumers shopping preferences from online to offline mode. The study will help the companies to forestall changes in consumer preferences during this global crisis so as to uphold timely competitive cut to improve online shopping services.