Abstract
The rise of digital technologies has revolutionized the business landscape, particularly in terms of accessibility and scalability for entrepreneurs. In India, the entrepreneurial ecosystem has historically been male-dominated, but recent trends indicate a significant increase in women-led startups. ShEO, a Flutter-based application, is designed to support and empower women entrepreneurs by providing a comprehensive platform for mentorship, funding, and resource access. The platform leverages matchmaking algorithms to offer a personalized feed, allowing users to connect directly with mentors and investors through short video pitches. This innovative approach not only bridges the gap between entrepreneurs and financial backers but also fosters a more inclusive and supportive ecosystem for women to scale their businesses. The app includes additional features such as a resource library, messaging system, and a dedicated section for funding opportunities, creating a holistic environment for business growth. This paper explores the impact of digital tools like ShEO in empowering women entrepreneurs, reducing barriers to entry, and promoting gender equity in the startup ecosystem.
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