Sharing mode selection and optimal pricing for an electric vehicle manufacturer

Abstract

This paper studies the sharing mode selection and optimal pricing for an electric vehicle manufacturer (EVM). We evaluate three sharing modes, i.e. Mode N, car sales business only, Mode S, car sales business and car-sharing service provided by a self-built sharing platform, and Mode T, car sales business and car-sharing service provided by a third-party sharing platform. Further, we consider two types of government subsidy policies: purchase and production subsidies. We find that for purchase subsidies, the EVM should select Mode S if the transaction cost per sharing service is low, and select Mode T otherwise; for production subsidies, the EVM should select Mode S. Regardless of the subsidy policy, the optimal sales prices of EVs under Mode N and Mode S are the same, but both are lower than that under Mode T. The optimal rental price of EVs under Mode S is lower than that under Mode T.