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Abstract
Using the context of sharing economy accommodation in London, the current research adopts a stakeholder causal scope approach, to explore conflictual relationships between guests, hosts, and locals and support the development of effective conflict management strategies. The means-end chain analysis method is combined with the critical incident technique to investigate the causes of conflict and its consequences on the value cocreated during stakeholder interactions. Our findings indicate that interest, relationship, values, information, and structural issues can cause conflict, leading to a loss of personal, financial, environmental, material, and social resources. Unless resolved successfully, this may result in further loss of resources and value codestruction. This can negatively influence the environmental, social, and economic sustainability of sharing economy accommodation. Effective conflict management strategies, such as development of consistent policies and effective communication channels, are required to enable value corecovery and cocreation, through the recovery of lost resources.
Highlights
Over the past decade, sharing economy (SE) platforms enabling peer-to-peer accommodation renting such as Airbnb and HomeAway, have experienced significant growth (Mintel, 2017b)
Since collaboration and value cocreation can sometimes be challenged by conflict, in this study, we argue that a stakeholder causal scope (SCS) examination of the causes and consequences of stakeholder interactions is relevant for mutually beneficial relationships and for conflictual relationships which may result in value diminishment
Interjudge reliability, that is, the degree to which both judges agree with the categorization of causes and consequences, was calculated using Cohen’s Kappa (Cohen, 1968), Cohen’s Kappa is a reliability statistic that corrects for the likelihood of agreement between judges occurring by chance
Summary
Over the past decade, sharing economy (SE) platforms enabling peer-to-peer accommodation renting such as Airbnb and HomeAway, have experienced significant growth (Mintel, 2017b). The European market was valued at 14 billion Euros in 2016-2017, with an anticipated growth of 40% by 2018 (PwC, 2017) This dramatic increase is attributed to contemporary tourists actively searching for less costly and more authentic tourist experiences (Apostolidis & Haeussler, 2018; Ert et al, 2016; Martin, 2016). The SE accommodation sector relies on resource integration, so value can be cocreated through the interaction of various stakeholders, including guests, hosts, and locals (Paulauskaite et al, 2017). SE accommodation can enable more even distribution of tourist income, provide additional accommodation options to tourists, encourage more efficient deployment of excess resources, and reduce the environmental impact of tourism (Gössling, 2017; Lee, 2016)
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