Abstract
The sharing economy allows consumers to share spare resources through online platforms and to reduce the transaction costs by using platform services. Shared enterprises use idle resources in a more intelligent manner and share the resulting benefits with consumers. This study connects the shared enterprises’ service innovations with service experience. This study examines the consumers’ energy sharing experience and its impact on their experiential values, which in turn, affects their continued sharing energy intention. In addition, this study further examines the moderating effects of social influence and sustainability on experiential value and behavioral intentions. Data were collected from 460 Taiwanese consumers. The consumers were asked to complete a survey about their experience with Gogoro energy sharing services. Structural equation modelling (SEM) was adopted to analyze the data via IBM SPSS AMOS 25.0 (Armonk, New York, U.S.). As a result, a new four-element sharing economy service experience model was suggested; the service experience had a significant and positive effect on the behavioral intention. Additionally, the experiential values had significant and positive effects on the behavioral intention. Moreover, social influence and sustainability had significant and positive moderating effects on the relationships between experiential values and behavioral intention.
Highlights
The sharing economy was instantly involved in the capitalist market and became a hybrid economy [1,2]; the sharing economy’s potential is expected to reach $335 billion in 2025 [3]
Based on Botsman and Rogers’ [12] sharing economy typology, we aim to discuss the product-service systems (PSS) (Product-service systems: Goods are regarded as services, which mean that it is unnecessary to purchase the rights of ownership of the goods, and the needs are satisfied by renting or sharing the goods [12]) of the sharing economy and define its forms as an innovative business model
The overall model statistics indicated that the chi-square/degrees of freedom = 2.88, goodness of fit index (GFI) = 0.82, incremental fit index (IFI) = 0.91, comparative fit index (CFI) = 0.91, and root mean square error of approximation (RMSEA) = 0.06
Summary
The sharing economy was instantly involved in the capitalist market and became a hybrid economy [1,2]; the sharing economy’s potential is expected to reach $335 billion in 2025 [3]. According to CB Insights [7], the market value of Uber (San Francisco, California, U.S.), which uses an app to provide transport services, has reached 68 billion US dollars and Airbnb (San Francisco, California, U.S.), which is a short-term vacation rentals company, reached $29 billion. The sharing economy provides consumers with new options to reduce spending and a more efficient consumption model. The sharing economy has caused society as a whole to gradually reduce its purchasing behavior, promoting ownership sharing and short-term rentals. Companies can use service-oriented business models to replace the traditional ones to provide economic incentives to consumers, who are able to save the initial high cost of purchasing of a product, while they are able to continue enjoying the convenience of maintenance, upgrades, and other services [11]. Taiwan’s start-up company, Gogoro, an energy distribution and management company, integrates the services of energy, transportation, and information systems, provides user-swappable batteries, and a vast network of battery-swapping stations to replace the traditional electric scooter battery sales
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