Sharing Economies: The Impact of Online Platforms in Social Exclusion and Economic Marginalisation in South Africa

Abstract

The concept of sharing economies is a developing phenomenon that is highly prevalent in international economies and currently exists in South Africa as well. However, the concept of sharing economy is not totally accepted and practiced to its optimal potential. This study focuses on the population of South Africa that is considered to be socially excluded and economically marginalised. Theoretical data indicate that these individuals form part of the lower income citizens and are part of the bottom of the pyramid. This study provides evidence that the concept of sharing economy can be used via online platforms to optimise economic growth opportunities so as to minimise the current gap of social exclusion and economic marginalisation. Current literature specified that the barriers to economic growth with sharing economies in South Africa are due to a lack of internet access, unemployment, education, health and governance. South Africa is a developing nation and with the aid of enhanced governance with regard to sharing economies, training and development and cultural diversity acceptance, sharing economies is a potential catalyst to attaining equality and bridging the gap of social exclusion and economic marginalisation.