Sharia Tourism Business Recovery Strategies on Lombok Island Indonesia Post Covid-19

Abstract

Purpose: This study aims to identify and analyze the recovery strategy of the Sharia tourism business on Lombok Island, Indonesia, after the Covid-19 pandemic. Theoretical framework: The recovery of the Sharia tourism business on Lombok Island after COVID-19 requires joint efforts, innovation, and adaptation to changing trends and tourist preferences. With the right strategy, Sharia tourism on Lombok Island can recover and generate a positive economic impact for the area. Design/Methodology/Approach: Through a qualitative descriptive research approach, researchers collected data through observation, analysis of related documents, and interviews with stakeholders related to Sharia tourism on Lombok Island. Findings: The results of this study reveal several essential strategies in the recovery of the Sharia tourism business on Lombok Island, namely increasing online marketing, a collaboration between tourism actors, developing halal tourism, and developing environmentally friendly tourism. Research, practical & social implications: The resulting recommendations can be a reference for tourism industry players, government, and other related parties in developing practical and sustainable recovery efforts. With the implementation of the right strategy, it is expected that Sharia tourism on Lombok Island can recover successfully, provide significant economic benefits, and meet the expectations of Muslim tourists and local communities. Originality/Value: This research contributes to understanding the recovery strategy of the Sharia tourism business on Lombok Island after the Covid-19 pandemic.