Abstract
The study examines potential P2P ride-sharing users' intentions to adopt the service by integrating trust constructs towards the digital platform, attitude towards sharing economy, and functional and emotional benefits as psychological antecedents.An empirical investigation was carried out on a sample of non-users, adopting the PLS-SEM approach to test the hypotheses underlying an especially conceived conceptual model. Sub-samples of non-users (owner and non-owner of a private car; young adults and adults) were also submitted to the hypotheses testing.The results suggest that, for non-users, the dimension of trust towards the digital platform takes a key role in fostering the intention to adopt the service. In contrast, attitude towards sharing economy impacts the perception of the service's functional benefits (i.e., economic and environmental).The study contributes to a deeper understanding of a neglected target that deserves special attention to expand the demand for shared mobility and push sustainable consumption.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Research in Transportation Business & Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.