Abstract
Large companies with great impact over time are known for their distinctive value proposition -- and the capabilities that support it. Together, applied to everything they offer, this becomes the core of their ongoing identity. Some, for instance, take on a genuine role in influencing environmental quality or benevolent social change. But to accomplish this they have to overcome the tendencies that many companies have toward incoherence, distraction, and complacency. In this panel discussion we look at companies that have managed this feat including such major iconic companies as CEMEX, Danaher, Haier, IKEA, Natura and Starbucks. This panel draws from in-depth research, conducted for the book Strategy That Works (Harvard Business Press, 2016) to look at companies that have remained vital and meaningful to customers and their communities even after growing large.
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