Abstract
Asserting that travel guidebooks provide an important generative source of "systems of knowledge and belief" among Western tourists in Vietnam today, the author identifies 3 major discourses in popular guidebooks for Vietnam and concludes that they adhere to a Cold War theme of anti-Communism that assumes American benevolence and criticisms, while allowing for American "mistakes" in the U.S. prosecution of the war, remain within established parameters, contributing to the formation of a certain collective memory of 1 event dominating an era of international communication history.
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