Abstract
We investigated preferences of Supplemental Nutrition Assistance Program Education (SNAP-Ed) parents regarding content and design of a website to support the adoption of the SNAP-Ed behavioral objectives. Web-based nutrition education interventions can be a cost-effective method of improving the likelihood that individuals will adopt healthy behaviors. Research shows that website characteristics determine the likelihood of use by SNAP participants. Six 90-minute focus groups were conducted with parents(5-7 per group; n=37) recruited from four SNAP-Ed locations in Washington State. Participants spent 15 minutes exploring a set of 4 preloaded food and nutrition related websites provided on a wireless tablet. Participants then shared their opinions about the websites and provided suggestions for website design. Sessions were tape-recorded, transcribed, and analyzed using emergent themes analysis. SNAP-Ed parents are interested in using websites for making meals from ‘what’s on-hand,”quick family meals, healthier snacks; as well as gaining skills in food shopping, meal planning and cooking. Revealing insights about visual appeal, ease of navigation, usefulness of information, perceived credibility, and perceived relevance and benefits of information will be shared. More research is needed about perceived website credibility. Participants had negative reactions to on-line lessons with certificates of completion, Twitter, and blogs, and reservations about registering or subscribing. Results from this project are being utilized for the initial development of a WSU Extension SNAP-Ed Food $ense client-centered website. Continued and ongoing testing will need to be done to make sure the final product reflects SNAP-Ed parents’ needs regarding content, credibility, usefulness and usability.
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