Abstract
Red cultural tourism is the main carrier for promoting the construction of spiritual civilization in the new era. Shaanxi’s red cultural tourism resources are rich and widely distributed, covering all cities and counties in the province, and it has the best conditions for the development of red cultural tourism. In the new era, in order to establish the sustainable development of red cultural tourism in Shaanxi, it is essential to give full play to the leading role of the government in promoting the construction of the brand image of red cultural tourism resources. Red cultural tourism closely combines with regional characteristic tourism, and strategies are formulated in four aspects by using the modern information technology to gradually realize the digitization of red cultural resources.
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