Sex tech entrepreneurs: Governing intimate data in start-up culture

Abstract

Sextech is currently experiencing a golden age, promising technological innovation to improve sexual health and well-being. However, the privacy and security vulnerabilities of smart sex toys have been the subject of media attention. Dating apps, menstrual trackers and sex toy companies have paid millions in compensation for non-consensually collecting or sharing intimate data. In this article, we share findings from a research workshop with prospective sextech industry professionals about how they approach data governance. The conversations reveal disconnections between the emancipatory, collective and rights-based possibilities offered by feminist and queer tech cultures, broader public interest in data commons and the technosolutionist narratives of start-up cultures. We conclude that there is a need for collaborations between industry, community and researchers to develop approaches to governance that reorganise, redistribute and decentralise the data economy of sex tech.