Abstract
In recent years, with the increased public awareness of the fact of inequality in American society, attention has also been focused on the related issues of defining male and female roles and sex-role stereotypy. This rise in sexual consciousness among women and the concomitant questioning of sex-role definitions can be attributed in no small measure to the Women's Movement and its hallmark publication, The Feminine Mystique (Friedan, 1963). Thus, sociologists, along with others, have begun to devote scholarly attention to this area of interest. Recognizing that roles develop in the social process, are assigned, and their definitions (or expectations) internalized by members, sociologists have begun to explore the part played by different agents in the process of socialization. They have recognized that the mass media provide an important source of informal or unplanned learning for the
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
