Sex differences in perceived attributes of computer-mediated communication.

Abstract

Researchers have pointed to the influence of sex with respect to the attributes of the computer medium. The author elaborates upon possible sex differences in reference to perceived attributes of the computer medium, i.e., Richness, Accessibility, Velocity, Interactivity, Plasticity, and Immediacy. Data from both a pilot and main study are reported and interpreted. The pilot study included 78 participants, while the main study involved 211. The independent samples were composed of Communication Studies students enrolled at two Mid-Atlantic universities. Nine items with anchors of 1: strongly disagree and 7: strongly agree were taken from the 2000 Computer Mediated Communication Competence Scale of Spitzberg to assess the attributes of computer-mediated interaction. The results indicate that women scored higher than men on perceptions of Accessibility, Velocity, Interactivity, and Immediacy.