Sewing to satisfaction: craft-based entrepreneurs in contemporary Kyrgyzstan

Abstract

This article focuses on the reassembling of apparel production in post-Soviet Kyrgyzstan. We contribute to this special issue on well-being in Central Asia by examining how individual craft-based apparel producers (a subset of producers in the apparel industry) describe the process through which they built upon their Soviet past and reoriented their professional trajectories in a new competitive market environment. These producers locate professional satisfaction in their ability to draw upon and creatively re-employ local knowledge and experience learned in Soviet institutions, ultimately – as they articulate and perceive – deriving pride and well-being from the process of selling highly regarded ethnically inspired apparel products both at home and abroad.