Severity assessment and the early warning mechanism of public events based on the comparison of microblogging characteristics

Abstract

PurposeThe purpose of the study is to evaluate the severity of public events in real time from the perspective of social media and to construct the early warning mechanism of public events.Design/methodology/approachThis study constructed the severity assessment system of public events from the dimensions of the netizens' role, the Internet media's role, the spread of public events and the attitudes and feelings of netizens. The method of analyzing the influence tendency of the public event severity indicators was proposed. A total of 1,107,308 microblogging entries regarding four public events were investigated. The severity of public events was divided into four levels.FindingsIt is found that serious public events have higher indicator values than medium level events on the microblogging platform. A quantitative severity classification standard for public events was established and the early warning mechanism of public events was built.Research limitations/implicationsMicroblogging and other social media platforms provide rich clues for the real-time study and judgment of public events. This study only investigated the Weibo platform as the data source. Other social media platforms can also be considered in future.Originality/valueDifferent from the ex-post evaluation method of judging the severity of public events based on their physical loss, this study constructed a quantitative method to dynamically determine the severity of public events according to the clues reflected by social media. The results can help the emergency management departments judge the severity of public events objectively and reduce the subjective negligence and misjudgment.