Setting the P-Start for digital entrepreneurship: an idea-to-company process model integrated with innovation management tools

Abstract

The relevance of Digital Entrepreneurship is increasingly growing, especially in the context of Innovation Ecosystems. However, little attention has been paid to product/service and business levels of analysis, despite the complex managerial and technological skills required in startup generation processes. Based on technology entrepreneurship and innovation management perspectives, we propose the P-Start approach: an idea-to-company process model integrated with innovation m