Abstract
The concept of added value is not new but this paper examines some new aspects of the implications of added value for corporate policy making. Whilst the concept has been recognised as a sound basis for the measurement of performance what implications has it for the wider corporate objectives which are often an accepted part of company policy? The author examines the many different ‘stakeholder’ interests from the point of view of added value and examines some of the implications and limitations of the added value concept to the nonmarketed services such as education and health. The author concludes by examining the implications of use of the added value concept for capital appraisal and investment analysis. In this context the author proposes a broadening of the views taken of capital investment analysis and postulates a number of interesting future avenues for study.
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