Servitization 4.0 as a Trigger for Sustainable Business: Evidence from Automotive Digital Supply Chain

Abstract

The COVID-19 pandemic strengthens the use of digital services in the supply chains of manufacturers and suppliers in the automotive industry. Furthermore, the digitalization of the production process changed how manufacturing firms manage their value chains in the era of Industry 4.0. The automotive sector represents the ecosystem with rapid digital transformation, which provides a strong relationship between manufacturing firms in supply chains. However, there are many gaps in understanding how digital technologies and services could better shape relations between manufacturers and suppliers in the automotive industry. Accordingly, this study investigates the relations in deliveries of digital services in supply chains of the automotive industry. The data set was obtained through annual reports of the automotive firms, both from suppliers and manufacturers, between 2018 and 2020. From the network perspective, throughout the years, authors have used Social Network Analysis (SNA) method. SNA evaluates the relationship between actors (i.e., manufacturers and suppliers) in the use of services in their business models. The research results demonstrate how suppliers influence car manufacturers to deliver digital services to their customers. Finally, this study provides information that the combination of digital technologies with product-related services enables a stronger relationship between manufacturers and suppliers in the manufacturing ecosystem. These relations support the manufacturing ecosystem to survive the influence of different environments.