Abstract
Recently, smart home products have shown signs of rapid development and increasing awareness of smart home platforms. In order to make smart home enterprises enter the era of Smart Home 2.0, it is necessary to consider the elements related to smart home platforms. This study examines the relationship between consumers’ value perception and the platform ecosystem theory and how this relationship contributes to their perception of smart home products’ value. This study aims to reveal the influence of smart home platform elements on the value perception of consumers regarding consumers’ perception of the smart home products’ value. To achieve this goal, an online survey (n = 595) was implemented to collect data from Japanese respondents. The analytical results presented in this study indicated that consumers, who sense the value of modularization of smart home products and inter-consumer connectivity, can sense the value of smart home products. In addition, consumers who can perceive the value of a platform service can indirectly feel the value of smart home products through modularity and inter-consumer connectivity. The results presented in this study provide new insights into product development in Smart Home 2.0.
Highlights
The results reveal that consumer preference for product modularization (p < 0.01) and inter-consumer connectivity (p < 0.001) have a positive significant impact on factors that make consumers realize the value of smart home products, while consumers who could perceive the value of platform services have no significant impact on the value of smart homes
Three general indicators were used to measure the suitability of the model: the root-mean square error of approximation (RMSEA) is 0.04 which is less than 0.06 [71]; the incremental fit index (IFI) is 0.96 which is more than 0.90 [72]; and the comparative fit index (CFI) is 0.96, which is more than 0.90 [72]
The study was based on 595 samples for factor analysis and structural equation modeling (SEM) analysis in order to test whether consumers who can perceive the value of the platform ecosystem elements can perceive the value of smart home products
Summary
The rapid development of the Internet of Things (IoT) has led to the increase in smart home-related technologies in recent years due to the later having the most contact with general consumers among various IoT products [1]. It has led to the increase in the number of smart home platforms. Amazon’s Alexa, in the U.S, uses Alexa smart products as its core to provide a platform which enables the connection of smart home products [2]. Another example is Panasonic which provides a platform to control its air conditioners and relies on the platform to offer various types of products. Google created Fuchsia OS and Huawei created Harmony OS [3]
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