Abstract

A broad spectrum of design techniques is available to support digital service design processes. With the growing number of available design techniques, selecting suitable design techniques becomes increasingly challenging, especially for design novices. In this paper, we present design principles and their instantiation in the Web platform ServiceDesignKIT for supporting design novices in the process of identifying and selecting design techniques. ServiceDesignKIT is a platform that combines an experts’ top-down knowledge-based classification with novices’ bottom-up suggested tags. With this work, we contribute to the body of design knowledge of Web-based platforms that provides simple and efficient access to design techniques.

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