Abstract
With the emerging digital platform economy, consumption activities are increasingly integrated in the production process of service platforms, and the development of e-commerce platforms shows a new realm for solving sustainability issues such as resource wasting and urban pollution. This paper investigates the service value co-creation processes in the digital platform context and recognizes the service value output categories under different stages among platform business, platform buyers, and sellers. Using an emergent and representative digital platform, the Xianyu idle trading platform, and adopting an embedded case study design and social media analysis approach, this paper illustrates the service value co-creation practices and value categories among users in each stage of purchase. We find that platform business not only facilitates value co-creations but is also an active participant. This study contributes to both value co-creation and platform business literature, and it sheds light on achieving sustainability in the platform economy and moving toward an environmentally friendly society.
Highlights
We find that platform business is actively involved in value co-creations
Digital platforms have become an indispensable part of our daily lives nowadays, yet few studies consider the service value co-creation under the platform context
Given that the qualitative methods rely on text and image data and could draw on different designs, this research responds to the limitations previously mentioned through a single case study of Xianyu with an embedded case study design and investigate “how” the service value emerges from the service value co-creation processes of the platform business [46]
Summary
Sustainable consumption and production (SCP) was identified as one of the sustainable development goals of the United Nations in 2015 [1]. SCP aims to improve resource and energy efficiency as well as provide a higher standard of living in a sustainable environment [2]. SCP has a significant impact on promoting global sustainability awareness, consumption patterns, and lifestyle choices [3], which are vital for the transformation of sustainable urban societies. The consumption upsurge in modern society has brought about more and more idle resources and items to urban families. These idle items are thrown away without proper recycling or full utilization, resulting in a huge waste of resources. Statistics shows that 30 to 40 percent of our daily household waste can be recycled [4]
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