Service Supply Chain Model in an Old Town of Mardin: Service Routing

Abstract

Service Supply Chains (SSCs) differ from the supply chain in manufacturing. In SSCs, customer orders trigger the SSCs. The supply chain process starts after customer demand. Most often customers are not in the same destinations and orders do not arrive one by one. Hence service providers should manage the ordering process effectively to serve in time. If the orders are widespread and there is a limited service provider the service route should plan carefully and precisely. In this study, service routing is constituted under three main scenarios for the most visited destinations of the old town city of Mardin, Turkey. 3D visual representations of specified regions visual representations were taken from Google Earth. Calculations between chosen touristic attractions and a total length made on Google Earth. The study is novel for being an ex-ante of the tourism supply chain by means of a digital map, in a very tough area of an old city. The scenario-based approach is used as a method of deciding the route for the service supply chain.