Abstract
Much research has focused on identifying the dimensions of service quality based on the assumption that each dimension contributes equally to customer satisfaction and dissatisfaction. Limited study has been done to investigate whether separate factors may act as satisfiers and dissatisfiers. This paper examines the issue using a sample of critical incidents collected from Malaysian consumers across a broad range of service industries. It was found that the determinants of satisfaction and dissatisfaction need not be the same. The type of service industry is also significantly associated with the nature of the service encounter. Results suggest that different service quality dimensions are important in affecting customer satisfaction depending on the type of service industry. The similarity of the findings with previous studies raises the possibility of a generic dimension to service satisfiers and dissatisfiers across different industries and cultures.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.