Abstract
In facing fierce business competition, car maintenance workshops deal with it by creating new services often called mobile home services because there are many customers who are constrained by their time to do car services. To win the business competition, many services are made to comply with the needs and desires of their customers by paying attention to service quality and store image to provoke repurchase intention because nowadays, many customers are also more aware of prices. The purpose of this study is to analyze the effect of service quality, store image, and price consciousness on repurchase intention for mobile home services. This type of research uses a quantitative approach through survey methods. The population in this study is the customers who use car repair shops in the past year with a sample size of 55 respondents. Data analysis techniques in this study use Structural Equation Modeling (SEM) assisted with Smart PLS (Partial Least Square) software. The results show that service quality has a positive effect on price consciousness, store image has a positive effect on price consciousness, and price consciousness has a positive effect on repurchase Intention on mobile home services.
Highlights
In 2016, the category of economic activities or business fields that are engaged in wholesale and retail trade, repair and maintenance of cars and motorcycles constituted 12.25 × 106 businesses or companies [1]
The automotive industry is one of the leading manufacturers in Indonesia, as seen from the production capacity and sales of cars which have increased from year to year
Convergent validity is a measurement of indicators that are influenced by latent constructs or reflect variations in latent constructs [11]
Summary
In 2016, the category of economic activities or business fields that are engaged in wholesale and retail trade, repair and maintenance of cars and motorcycles constituted 12.25 × 106 businesses or companies [1]. The automotive industry is one of the leading manufacturers in Indonesia, as seen from the production capacity and sales of cars which have increased from year to year. A safe and comfortable vehicle is needed for traveling markets. To maintain safety and comfort, all vehicles need regular maintenance, so that the vehicles are always in good condition. Some people often neglect to conduct regular car maintenance. Many vehicles are being serviced after damaged. Doing routine maintenance is important in order to extend the life of the car, to know the components that have exceeded the life span, and to keep the car in top condition
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