Abstract

This study aims to prove and analyze service quality as a mediating variable of the influence of entrepreneurial orientation, and learning orientation on the performance of star hotels in East Kalimantan.
 The results of research and testing using PLS with the SmartPLS v.3 program show (1) Entrepreneurial orientation has no signifikan effect on service quality.(2) Learning orientation has a positive and significant effect on service quality.(3) Entrepreneurial orientation has a positive and significant effect on hotel performance. (4) Learning orientation has no significant effect on hotel performance.(5)Sevice quality has a positive and significant effect on hotel performance
 This study was conducted to test the model of the effect of entrepreneurial orientation, and learning orientation on service quality and hotel performance and the result show that the model developed in this study is acceptable, meaning that the model in this study can be used as a model to improve performance star hotel in East Kalimantan.

Highlights

  • The tourism industry is a service industry that has a labor intensive and capital intensive and technology based technology

  • SUMMARY Based on the formulation of the problem, and the results of research and discussion that have been described previously, the conclusions of this study include the following: 1. Entrepreneurial orientation has no significant effect on service quality in 3-star hotels, 4star hotels, and 5-star hotels in East Kalimantan

  • The insignificance of the effect of entrepreneurial orientation on service quality is caused by differences in entrepreneurial orientation by hotel category

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Summary

Introduction

The tourism industry is a service industry that has a labor intensive and capital intensive and technology based technology. As technology advances in the tourism industry continues to develop by involving other tourism support sectors such as lodging, transportation, travel service bureaus, restaurants and others (Law No 10 of 2009 concerning Tourism). KSPN (National Strategic Tourism Area) is expected to advance the tourism industry as an alternative to move the economic wheels of the future, after the depletion of natural resources minerals and minerals East Kalimantan's tourism development priorities include the KSPN Derawan and its surroundings, the City of Bangun-Tanjung Isuy and surrounding areas, and the KSPN Long Bagun-Melak and surroundings (LKPJ the Governor of East Kalimantan). The tourism sector in East Kalimantan is one of the strategic sectors in the East Kalimantan Regional Medium-Term Development Plan (RPJMD) for 2013 - 2018. The tourism sector in East Kalimantan is one of the strategic sectors in the East Kalimantan Regional Medium-Term Development Plan (RPJMD) for 2013 - 2018. (LKPJ) East Kalimantan Governor)

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