Service quality management -preliminary results of survey for customers

Abstract

Quality is an important part of management in every enterprise. It is quality on which depends whether customers will buy products from a given enterprise, and, thus, the competitiveness of this enterprise on market. A special case is the quality of services and its assessment. There are many methods that can be used in such situations, which are widely described in the literature. It should be emphasized that in case of service quality, direct customer feedback about a given service is most often used, that is, the customers actively participate in this process. However, customers should be asked what method is the most friendly and least boring for them. The purpose of the paper is to present a survey on the use of methods of service quality assessment. In the paper preliminary results of the survey from point of view of customers are presented. The customers were asked to answer whether they were involved in such research, what their attitude to such research was, what research methods they encountered, and what problems occurred during such research.