Service Quality In Increasing Participation Of Co-Operative Members

Yunita Silintowe,Yusepaldo Pasharibu

doi:10.26533/eksis.v15i2.749

Abstract

Member participation is a significant element in spurring activity and for maintaining a unifying bond in a co-operative. This study explores service quality's effect on member participation in the primary employee co-operative (primkopkar) Manunggal. This type of research is explanatory with a quantitative approach. The population in this study were members of the Manunggal co-operative, and the sample in this study was 98 people. The data analysis tool used Structural Equation Modeling (SEM), which was processed with the Linear Structural Relationship (LISREL) statistical program. The results showed that service quality had a significant effect on increasing the participation of co-operative members.

Highlights

This behavior consists of interest or concern, being friendly and polite in serving members, being affectionate, encouraging, and caring, and the behavior of administrators who earn the trust of co-operative members
This study examined the effect of service quality as an exogenous variable on member participation, which is an endogenous variable
It can be seen that the exogenous variable, namely service quality, has an effect of 0.83 on the endogenous variable, namely member participation

Summary

Introduction

Based on the above framework the research hypothesis in this study is that service quality significantly affects member participation in Primkopkar Manunggal Salatiga City with indicators of service quality measurement including reliability, responsiveness, assurance, empathy, and the physical environment. When viewed from the R2 value, the coefficient of determination obtained is 0.33, which means that the contribution of the reliability dimension to the service quality variable is 33%. When viewed from the R2 value, the coefficient of determination is 0.71, which means that the contribution of the physical environment's dimensions to the service quality variable is 71%.

Objectives

Results

Conclusion