Abstract
Bicycle sharing is an effective way to solve the problem of residents’ last mile travel. Based on the SERVQUAL model. Build a service quality evaluation index system and evaluation model for shared bicycles. Taking Harbin’s bicycle as an example, the quantitative evaluation of the service quality of shared bicycles was carried out, and the existing problems of the service quality of shared bicycles were identified and targeted improvement strategies were proposed. The research results can provide a scientific basis for improving the quality of city shared bicycle services.
Highlights
Bike sharing is an important part of the urban traffic microcirculation
Its core is: Service quality depends on the degree of difference between the service level perceived by the user and the service level expected by the user
Based on the SERVQUAL model, this paper proposes an evaluation index system and evaluation method for urban shared bicycles, and carries out a case analysis in combination with Huaian Harbin bicycles
Summary
Bike sharing is an important part of the urban traffic microcirculation. As the new crown epidemic has not been completely eliminated, as major cities resume work and production, shared bicycles have become the first choice for many people to travel short distances. Shared bicycles still have problems such as random parking, easy damage to the bicycles, and untimely dispatching. The service quality of shared bicycles needs to be improved. It is necessary to adopt scientific methods to quantitatively evaluate the quality of urban shared bicycle service and propose improvement strategies
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