Abstract

Today, there a bundle of new types of ethnic restaurant in Malaysia such a Korean restaurant. The purpose of this study to examine the relationship between service quality and customer satisfaction at Korean restaurant. This study focuses on five dimensions of service quality to measure the customer satisfaction. The researchers have conducted this study by using online survey methods due to the Movement Control Order (MCO). The sample population was selected from Kuching, Sarawak and 384 respondents were passed and successfully collected. The data in this study has been analyzed by using Statistical Package for the Social Sciences (SPSS) software. The findings revealed that all service quality factors suggested have significant relationships with customer satisfaction in Korean restaurants at Kuching Sarawak.

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