Service Procurement, Customer Perceived Value and Relationship Link Duration: A Study of Chinese Fine Chemistry Industry

Abstract

This paper focuses on business service types and its impacts from the buyer’s perceptive. Based on the literature review, we classified the business service into operand resources based service and operant resources based service, and argue that different dimensions of business service have different effects on the customer perceived value and the buyer-supplier’s relationship link duration. With a large sample survey of companies in Chinese fine chemistry industry of 250 valid responses. The results show that customer perceived value in terms of economic value, relational/support value and technical/core value mediates the relationship between operant resource based service and link duration.