“Service” Municipal Administration as Part of the Development of Youth Entrepreneurship in Russia

Abstract

The study offers a development of the social technologies of “service” municipal administration. The consumers’ opinions should be taken into consideration when determining the nomenclature and standards of their provision, which include the quality parameters that the consumers consider important. In addition, “service” relations imply the assessment of consumer satisfaction with the services and the correction of services based on the results of the assessment. Since this interaction implies communication between the municipal administration body and service users, it is necessary to focus on communicative technologies that are capable of providing a full cycle of service development and improvement for young entrepreneurs. Communications should help determine the expectations associated with a service, raise awareness thereof, and involve young people in the decisions related to the provision of services.