Abstract
With the advent of the era of big data, great changes have taken place in the insurance industry, gradually entering the field of Internet insurance, and a large amount of insurance data has been accumulated. How to realize the innovation of insurance services through insurance data is crucial to the development of the insurance industry. Therefore, this paper proposes a ciphertext retrieval technology based on attribute encryption (HP‐CPABKS) to realize the rapid retrieval and update of insurance data on the premise of ensuring the privacy of insurance information and puts forward an innovative insurance service based on cloud computing. The results show that 97.35% of users are successfully identified in test set A and 98.77% of users are successfully identified in test set B, and the recognition success rate of the four test sets is higher than 97.00%; when the number of challenges is 720, the modified data block is less than 9%; the total number of complaints is reduced from 1300 to 249; 99.19% of users are satisfied with the innovative insurance service; the number of the insured is increased significantly. To sum up, the insurance innovation service based on cloud computing insurance data can improve customer satisfaction, increase the number of policyholders, reduce the number of complaints, and achieve a more successful insurance service innovation. This study provides a reference for the precision marketing of insurance services.
Highlights
Insurance is a tool to control the environmental risk of market economy and plays an important role in the social security mechanism
Insurance services are provided by insurance companies to customers and consist of contract services and policy services [1]. e former includes insurance consultation, underwriting physical examination, and other services, while the latter is the renewal service, filing, and claim settlement service provided by the insurance company after the customer has insured [2]. e core of insurance service is insurance protection, and insurance service has the characteristics of intangibility, interactivity, nonstorability, difference, integrity, and dual attributes [3]
Under the background of big data, insurance service innovation is realized through the innovation of insurance data retrieval and storage, and a ciphertext retrieval based on attribute encryption is designed
Summary
Insurance is a tool to control the environmental risk of market economy and plays an important role in the social security mechanism. Ese results suggest that insurance service is the most extensive choice for most people to protect their own rights and interests, and insurance service should provide different kinds of services according to the actual situation of the insured At this stage, the insurance service industry is developing rapidly. E above research has made great progress in insurance, insurance services, insurance data, and retrieval application under the protection of data privacy, but there is still a lack of research on how to quickly and accurately retrieve relevant insurance information under the premise of ensuring the security of insurance data and provide targeted insurance service innovation for policy holders. Under the background of big data, insurance service innovation is realized through the innovation of insurance data retrieval and storage, and a ciphertext retrieval based on attribute encryption is designed
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