Service Design Methodology for Cooperative Services

Abstract

In accordance with the maturation of industry, the major mean of value offering shifts from mass products to services. To develop successful services, the cooperation with different organizations and individuals is effective since innovative services often require various capabilities and resources which are difficult to obtain by one company. For the realization of such a cooperative service, a design methodology which can handle requirements of various stakeholders and a complex service structure is required. However, the general methodology for cooperative services has not been established. In this paper, the authors propose a service design methodology of cooperative services. This methodology includes a service evaluation framework to adjust the specification of a service which influences the multiple stakeholders, a computational simulation method for service evaluation and a service design process based on the proposed methods.