Abstract
The newsletter format has witnessed a popular resurgence in digital media but little is known about the origins of this multi-billion dollar industry for specialized information. Newsletter industry pioneer Willard M. Kiplinger, whose Kiplinger Washington Letter claims to be the oldest continuously published newsletter in the US, perfected a type of reporting that influenced publications ranging from Newsweek to U.S. News & World Report, Bloomberg, Axios, and others. The Kiplinger Washington Letter was influential during the New Deal, with Kiplinger serving as a crucial bridge between conservative business leaders and New Deal regulators. Kiplinger’s weekly newsletter nurtured a close reader engagement through a specialized research service and extensive correspondence with his subscribers, a type of early crowdsourcing that anticipated the active audience interaction in digital journalism.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.