Abstract
Purpose - As the number of such servitude residents increases, we would like to find out how much service residents affect the use of SERVCON (Service Convenience) by consumers, and whether it is possible to double-deceived values and revisit through them. Design, data, and methodology -In this research we have derived measurement items for SERVCON(ease of decision making, convenience of access, convenience of trade, convenience of convenience, convenience of post-benefit), perceived value, etc. to identify the key factors based on the items derived and present the SERVCON, measurement tools of the Service Residence Company, the analysis method of this study was performed with frequency analysis and technical statistical analysis to determine normality. Reliability analysis was performed and regression analysis was conducted for hypothesis verification. Result - First, SERVCON was shown to affect perceived values. Second, SERVCON was found to have affected revisitability. Third, SERVCON showed that post-benefit convenience had an effect on revisit visits. Conclusions - As a result of this study, customers using a service resident have a significant impact on SERVCON, and if the service resident is expanded further and provides a variety of customized services for each customer, not only long-term guests but also short-term guests will continue to increase, increasing sales will increase further.
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