Abstract
The purpose of the article is to show how the TV-series — one of the most importantforms of television production — is incorporated into the daily routines of the spec-tators. Michel de Certeau perspective of applied sociology of everyday life and criticalreflection on everyday life is used as a theoretical framework. In the case of TV-series,the routines can take a form of: (1) “logging in” and “reading”” TV-series, (2) movementand sociability routines, and (3) discursive development of received meanings. “Soapopera experience” consists mainly of linguistic practices cultivated while watching theseries, which is a modern form of storytelling, socializing, which changes the audiences’view of reality, its social framework for evaluation and interpretation. A viewer is crit-ical and active; they use consumption processes as an excuse to construct their ownmeanings and narratives, and negotiate the meaning of what is presented to them.
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