Abstract
In Serbia, appearance of the first anime concurred with their appearance in the rest of Europe. However, reception of the Japanese popular culture was dramatically slower due to the long time Serbia had spent in isolation and under sanctions. Unfortunate regressive consequences of this isolation have even affected reading habits. With the closure of this dark period, Serbian public was left alone and forced to fight for its preferences. Today, the situation is much better since new generations have the opportunity to learn about the Japanese popular culture thanks to growing internet and the work of Sakurabana Association and other individuals. Young people show great interest in Japanese comics since the nature of this media is to convey massages in a very easy and efficient manner. Fact is that there is already a considerable number of people in Serbia who share their love for the Japanese popular culture, which promises even wider acceptance and a growing audience.
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