Abstract
This paper aims to solve the managerial dilemma and answer the question: Should we engage in the process of reaching the CE mark for products? The advantages of the CE mark are the following: all technical barriers concerning export are eliminated, there is the possibility of achieving good competitiveness in the foreign market, if the product is of high quality, there is a possibility of equal cooperation with foreign companies, greater competitiveness and the domestic market are ensured. Difficulties: confronting with a complete and consistent assessment of compliance of all product performances - the 'moment of truth', the compliance assessment costs (may be high, thus increasing product on costs), inclusion of foreign notified body (price, language of correspondence).
Highlights
Ukoliko pogledate malo bolje pojedine kupljene proizvode, primeticé te puno oznaka i referenci, a negde među njima cé te videti oznaku koja se sastoji od slova CE
This paper aims to solve the managerial dilemma and answer the question: Should we engage in the process of reaching the CE mark for products? The advantages of the CE mark are the following: all technical barriers concerning export are eliminated, there is the possibility of achieving good competitiveness in the foreign market, if the product is of high quality, there is a possibility of equal cooperation with foreign companies, greater competitiveness and the domestic market are ensured
Uz adekvatnu analizu prednosti i zahteva koje nosi sa sobom, CE znak predstavlja pametno ulaganje u proces podizanja kvaliteta proizvoda koji se plasiraju na inostranom tržištu
Summary
Evropsko tržište zahteva da proizvodi koji se plasiraju na tržište moraju zadovoljiti suštinske, odnosno bitne zahteve za bezbednost i zaštitu zdravlja. Na taj način proizvođač potvrđuje da proizvod ispunjava sve bitne zahteve date u evropskim direktivama koje se odnose na taj proizvod i da je sprovedena procedura ocenjivanja usaglašenosti. Novi pristup obuhvata set zakonskih instrumenata (direktiva) kojima se propisuju bitni zahtevi koje mora ispuniti svaki proizvod. Bitni zahtevi se najlakše ispunjavaju kroz primenu harmonizovanih standarda, koji nisu ništa drugo nego evropski standardi koji su objavljeni u Službenom glasniku Evropske unije. [1] Kada se govori o CE znaku, potrebno je upoznati Globalni pristup koji uspostavlja tehničko okruženje za proveru ispunjenosti bitnih zahteva iz direktiva kroz sprovođenje postupaka ocene usaglašenosti. Kroz direktive Novog pristupa su uspostavljeni bitni zahtevi koje proizvodi moraju ispuniti, dok Globalni pristup propisuje načine za ocenjivanje usaglašenosti sa bitnim zahtevima
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