Abstract
The association rules is a data mining technology that is to find the regularity from the massive data. Based on the imperfection of the traditional association rule mining algorithm ,and in consider of the electronic commerce time latitude, this text proposed temporal association rules algorithm, which is also applied to the field of electronic commerce. Through analyzing the record of consumer of some category customers purchased during the last month from a website, dig out the regularity of customers choosing their products, to help sellers recommend products the users may be interested in, and developing a reasonable marketing strategy.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: International Journal of Database Theory and Application
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.