Abstract
People have many goals, presenting them with a challenge regarding how to navigate their multiple pursuits in each instant. Two such strategies exist, referred to here as sequential and concurrent goal pursuit. The present perspective on multiple goal pursuit is presented through which we can better understand (a) the resource demands that necessitate strategies of multiple goal pursuit, (b) the differences between sequential and concurrent goal pursuit, and (c) when each of these strategies is likely to be adopted. The explanatory power of the current framework for diverse behavioral domains, including diet, exercise, addiction, and moral behavior is discussed, as are the implications for acting on one's goals and the impact of success versus failure when pursuing each strategy.
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