Abstract

Background: It has been argued that prosocial behaviors and momentary rewards activate similar reward systems. However, a recent theoretical hypothesis encourages a fundamentally different view. Specifically, the social heuristic hypothesis posits that individuals internalize prosocial behaviors that are advantageous in their daily social life. These advantageous behaviors are fundamentally different from tangible and immediate reward.Objectives: Our objectives are to test a hypothesis that these advantageous prosocial behaviors are so critical to survival that it is necessary to have a neural system in the brain that leads people to maintain repeated social interactions. These neural systems are different from the computations of rewards because prosocial behaviors are not advantageous if only considering the computations of rewards.Methods: To deepen the understanding of the neural systems of prosocial behaviors and reward, we conducted activation likelihood estimation (ALE) to examine brain activation in prosocial behaviors and reward tasks.Results: Prosocial behaviors specifically activated distinct brain systems to a greater degree than reward. These systems were implicated in the processing of social behaviors and included the insula, temporal lobe, and superior temporal gyrus. By contrast, reward specifically activated the lentiform nucleus, thalamus, caudate nucleus, parahippocampal gyrus, and anterior cingulate cortex, which are associated with the brain reward system.Conclusions: These findings suggest that prosocial behaviors are different from reward and involve specific brain mechanisms.

Highlights

  • Prosocial behaviors refer to “a broad category of acts that are defined by some significant segment of society and/or one’s social group as generally beneficial to other people” (Penner et al, 2005, p. 366)

  • Contrasting the activation caused by prosocial behaviors and reward, we found that prosocial behaviors significantly activated the insula to a greater degree

  • We conducted conjunction analyses to identify the common areas between prosocial behaviors and reward

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Summary

Introduction

Prosocial behaviors refer to “a broad category of acts that are defined by some significant segment of society and/or one’s social group as generally beneficial to other people” (Penner et al, 2005, p. 366). How prosocial behaviors arise is one of the fundamental questions of social life (Darwin, 2009) Prosocial behaviors, such as cooperation and altruism, are beneficial for group survival. These group advantageous behaviors come at a cost to the individual’s momentary reward (Wilson and Wilson, 2007). The social heuristic hypothesis posits that individuals internalize prosocial behaviors that are advantageous in their daily social life. These advantageous behaviors are fundamentally different from tangible and immediate reward

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