Abstract

With the rapid development of e-commerce, online consumption has become a mainstream form of consumption in recent years. Text sentiment analysis for a large number of customer reviews on the e-commerce platform can dramatically improve the customers' consumption experience. Although the sentiment analysis approaches based on deep neural network can achieve higher accuracy without human-design features compared with traditional sentiment analysis methods, the accuracy still cannot meet the demand and the training suffers from the issues of over-fitting, vanishing gradient, etc. In this paper, a novel sentiment analysis model named MBGCV is designed to alleviate these problems and improve the accuracy, MBGCV employs a multichannel paradigm and integrates Bidirectional Gated Recurrent Unit (BiGRU), Convolutional Neural Network (CNN) and Variational Information Bottleneck (VIB). The multichannel is exploited to extract multi-grained sentiment features. In each channel, BiGRU is utilized to extract context information, and then CNN is adopted to extract local features. Furthermore, the model combines the advantages of VIB and Maxout activation function to overcome shortcomings such as over-fitting, vanishing gradient in existing sentiment analysis models. By using real review datasets, we carry out extensive experiments to demonstrate that our proposed model can achieve superior accuracy and improve the performance of text sentiment analysis.

Highlights

  • In recent years, with the rapid development of the Internet, e-commerce has gradually spread around the world and quickly accumulated a large number of customers

  • This paper proposes a sentiment analysis model (MBGCV) that takes full use of the advantages of Bidirectional Gated Recurrent Unit (BiGRU) and Convolutional Neural Network (CNN)

  • The model combines some methods such as the Variational Information Bottleneck (VIB) and the Maxout activation function to improve the performance of the model

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Summary

Introduction

With the rapid development of the Internet, e-commerce has gradually spread around the world and quickly accumulated a large number of customers. The emergence of e-commerce has a strong impact on the traditional business model, all kinds of transaction activities and related services can be realized through the Internet. E-commerce brings convenience to customers and helps merchants to increase sales. The products presented to customers on the e-commerce platform are virtual, which has a certain difference from the real products. To increase the credibility of the e-commerce platform, sentiment analysis for customer reviews is an effective approach to narrow this difference [1]. Given a large number of customer reviews will

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