Abstract

This work proposes a sentiment analysis approach for decision-making in product design, analysis, and market share. The approach incorporates user-generated text data in the form of consumer reviews to extract product features using topic-based modeling methods. Latent Dirichlet Allocation (LDA) is employed to extract aspect categories from the data and identify the sentiment of each review using the VADER sentiment analyzer. The performance of the proposed method is evaluated in terms of accuracy, with an achieved result of 80%. The extracted topics are also summarized to provide leads for product design and quality assurance. The approach can be used by manufacturers, retailers, and suppliers to understand customers' opinions about their products better and make better decisions. LDA is a powerful unsupervised method that can extract latent topics from a collection of documents; this method has been widely used in text mining, information retrieval, and natural language processing. The accuracy can be improved by using more sophisticated models or more data.

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