Sentiment Analysis on Multimodal Transportation during the COVID-19 Using Social Media Data

Abstract

This paper aims to leverage Twitter data to understand travel mode choices during the pandemic. Tweets related to different travel modes in New York City (NYC) are fetched from Twitter in the two most recent years (January 2020–January 2022). Building on these data, we develop travel mode classifiers, adapted from natural language processing (NLP) models, to determine whether individual tweets are related to some travel mode (subway, bus, bike, taxi/Uber, and private vehicle). Sentiment analysis is performed to understand people’s attitudinal changes about mode choices during the pandemic. Results show that a majority of people had a positive attitude toward buses, bikes, and private vehicles, which is consistent with the phenomenon of many commuters shifting away from subways to buses, bikes and private vehicles during the pandemic. We analyze negative tweets related to travel modes and find that people were worried about those who did not wear masks on subways and buses. Based on users’ demographic information, we conduct regression analysis to analyze what factors affected people’s attitude toward public transit. We find that the attitude of users in the service industry was more easily affected by MTA subway service during the pandemic.