Abstract

With the rapid rise of the Internet and social media, hot topics can often become hotspots of online public opinion. In order to explore the netizens’ views on hot topics, this paper constructs an LDA model to analyse the sentiment of the incident of travelling panda Yaya by crawling the Weibo comments on the incident of travelling Giant Panda Yaya in the U.S. The study shows that netizens suspect that Yaya has suffered some abuse in the U.S. Memphis Zoo, and urgently hope that the panda Yaya will come back to China as soon as possible to receive treatment and care in the domestic zoo. The results of the study are helpful for the relevant departments to understand the attitudes and tendencies of netizens towards hot topics in a timely manner, and quickly deduce the development trend of the topics, so as to guide the public opinion accordingly.

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