Abstract
Sentiment analysis is a technique of extracting the text data to analyze the opinions and evaluate to obtain the information. Sentiment analysis is performed by internet users on social media or online applications or websites to provide assessments or personal opinions. Tourism in North Sulawesi has grown by 600% in the past four years, and the rise of tourism has sent tourists flocking to the city of Manado. These travelers need a hotel that satisfies their desires, so they need to read about the hotel in the reviews on the hotel reservation service website. This takes a lot of time. To overcome existing problems, sentiment analysis applications were developed to make it easier for potential hotel users to find previous user responses. Additionally, data mining classification techniques are used to help hotel managers determine the satisfaction of previous hotel users using a Naive Bayes algorithm. The five tests performed gave the best result, 76.20% accuracy, with an average of 70.55%. While the average precision is 70.57% and 99.85% for the recall.
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